It is our distinct honor here at Cassels Garage to announce that earlier this month we received our 200th review on Google. We are also extremely pleased to say that we have a 4.9 average star rating. There are few greater feelings in business than to know that you’ve made your customers happy.
“Hands down the best auto repair shop in Melbourne….. Really nice guys who don’t try to upsell you on things you don’t need or want. I also appreciate the fact that you can make appointments for your vehicle as my schedule is sometimes hectic and I like being able to know I’ll be able to get in and have our cars serviced on our schedule. Super clean facility as well. A+++”
“Great service and prices, highly-qualified and recommended.”
“Honest and reliable!!! I wouldn’t go anywhere else anymore. They are so honest years ago I brought my car in because it was over heating. Well my fan somehow was disconnected, they connected it in a minute at no charge. Other garages may not have caught that and just started replacing parts and charged me for stuff that didn’t need to be replaced.”
“Great service, with good advice, and they always do a great job.”
These are just a few of the gracious reviews that we’ve received from Cassels Garage patrons recently. We love that we’ve been a part of the Melbourne area for so many years and that we’ve been able to help so many people with their automotive repair needs.
You might ask, why are positive reviews on Google so important to us at Cassels Garage? So allow us to tell you a few reasons when customer reviews are so vital to any business.
Better Understand Our Customers and Improve Service
When a customer leaves a review, even a positive one, it’s important to analyze it to gain a better understanding of what made them satisfied. You gain a better understanding of your individual customers and the specific service and help that they enjoy being provided. By using your client’s feedback you’ll be able to determine if changes need to be made to your current procedures or even tailor your processes in a specific way to meet the needs of certain clients.
Reviews Bring Credibility
There is no getting around that fact that we are all social creatures. We can’t help the fact that we are always interested in knowing what other people have to say about a specific product or business. The opinions of others can shape our own buying habits whether we like to admit it or not. Just like asking a friend or family member for advice, people go to places like Google and check out reviews before they make a purchase or visit a business. It is vital that your business always seek out new reviews from customers because you never know when a new potential customer may be looking at your company online. You don’t want people to see reviews that are outdated or no longer relevant. You want potential customers to see glowing reviews from patrons who recently paid you a visit and were treated well.
Strong reviews Allow Your Business to Compete with Bigger Competitors
If you’re a smaller sized business, particularly a new one, then you’re going to want to start collecting positive reviews as soon as possible. Word of mouth is great, but if very few people have had the opportunity to do business with you then most people won’t people to tell others about you. However, if people see that you’ve only been open for a short time and already have a pile of great reviews and loyal customers, then they will be more inclined to want to pay you a visit as well.
Reviews Improve Rankings
Reviews are one of, if not the most, important factors in improving local search rankings. It’s been found time and time again that businesses with reviews that mention certain keywords or that mention specific city names rank higher in local packs on Google than businesses that don’t. Reviews raise your online standing and help new customers more easily find you when searching online.
Reviews Generate More Reviews
When people see that a business has already received a lot of reviews it makes them more inclined to leave their own review outlining their experience. Even just a few reviews can inspire others to leave their own.
So, if you’re in need of auto repair please feel free to reach out to us at Cassels Garage. We’d be happy to help you, just like we’ve helped so many others here in the Melbourne area. And, once we’ve helped you with your vehicle we’d love to hear from you with a review online.
